Creative Director

This highly-targeted campaign was created to increase program awareness and drive both legislative support and increase statewide tobacco cessation. Taking an audience-centric approach, we developed research, identified niche audiences statewide, and built creative solutions targeted to deliver engagement and cessations conversions. Audiences included African-American, rural, LGBTQ+, as well as invested voters and civically minded individuals in specific geographies where cessation legislation was being considered. The creative tells real stories of real people and their real experiences with smoking and vaping.