Design Director

In the 2023 season, the New Orleans Pelicans unveiled their City Edition jerseys in early November, timed with the launch of the In-Season Tournament. The jersey design and the campaign surrounding it captured the essence of New Orleans at night—a city that pulses with vibrancy and life even after dark. From the streets of the French Quarter to the distant hum of jazz, the spirit of New Orleans was woven into every detail, creating an instant love affair with fans and a strong connection to the city's culture.

The design team embraced this nocturnal energy, infusing elements of fog and mystery into the campaign to further amplify the allure of the night. From creative direction to game experiences, entertainment, and social media, every team worked seamlessly to deliver a consistent and immersive look and feel across all fan touch points.

In an exciting first, the Pelicans also purchased an additional court for the season. Together with the design team, I had the opportunity to lead the team to bring our vision to life by designing the alternate court. Staying true to the "New Orleans at Night" and 2023-24 City Edition theme, we created a court that mirrored the same atmosphere and vibrancy that defined the jersey launch. It was an incredible collaboration, and the final result was something we were all proud of—an authentic reflection of the city we represent.