Design Director | Designer
Designed this space to highlight the Chairman’s Club members. This is a premium group of businesses and individuals that put their feet on the hardwood to watch the New Orleans Pelicans games throughout the season. The design was inspired by the jersey tag on all NBA jerseys. We created a jersey tag for each member of the Chairman’s Club with the Pelicans brand in the center.
Creative Director
This highly-targeted campaign was created to increase program awareness and drive both legislative support and increase statewide tobacco cessation. Taking an audience-centric approach, we developed research, identified niche audiences statewide, and built creative solutions targeted to deliver engagement and cessations conversions. Audiences included African-American, rural, LGBTQ+, as well as invested voters and civically minded individuals in specific geographies where cessation legislation was being considered. The creative tells real stories of real people and their real experiences with smoking and vaping.
Design Director | Designer
As the New Orleans Pelicans made a strong push towards the playoffs in the 2023-24 season, we, as designers, had to be ready to flip the switch and elevate our creative strategy. With the team hitting a burst toward the end of the season, it was time to push our visuals to match the energy.
Throughout the season, the majority of our creative had a strong focus on red and blue. However, for the playoffs, we took a bold step forward by leaning into a refined color palette of white and gold. The consistent theme of "ONE NOLA" became central to our design approach, symbolizing the unity of both the team and the city in their shared fight to win.
The concept of "ONE NOLA" reflects the strength that comes from the entire community coming together behind the team, all with a singular goal: to WIN. To reinforce this message, our creative maintained a clean, elevated look, seamlessly integrating the players within the type treatment of "ONE NOLA." This not only highlighted the importance of the team but also emphasized that the Pelicans are an integral part of New Orleans — a team backed by the city as they take on the battle to victory.
In this collection, we showcase the various tactics and activations we executed for the playoffs. Given that the team wore two distinct uniforms during the postseason, we crafted two sets of creative: one that focused on the Statement uniforms (red) and the other on the City Edition (black). Throughout all fan touchpoints, we ensured that the creative was consistent — from out-of-home advertising and the in-game experience to fan giveaways and Pelsquad uniforms and signs.
The goal was to create a cohesive, powerful visual experience that resonated with fans and underscored the unity between the team and the city, all in the pursuit of victory.
Design Director
The New Orleans Saints teamed up with Queen of Sparkles to collaborate on an apparel collection geared to our female fanbase. We collaborated on a handful of items that are selling in the store and online. We held a photoshoot to capture the pieces and the feeling that one should feel while wearing these pieces. They are truly one of a kind. These photos were used in the content (social, video content, and display units) that we launched to announce the apparel collaboration. Photo credit: Jackie Haxthausen
Design Director
Led the rebranding effort of PETERMAYER’s studio to PETERMAYER’s DesignShop. A team of highly productive team of designers and production specialist. This rebranding was an effort to create buzz around a hard working group of creatives who often times got lost in the shuffle. Myself and another designer created this logo along with other content that lived on PETERMAYER’s social channels.
Design Director | Designer
Together with the Hub Club and ASM we reimagined the Hub Club Experience at the Smoothie King Center. The goal for this space to have a premium feel through what people are eating and drinking from the furniture in the space and lastly through the brand presence from both Hub Club and the New Orleans Pelicans.
Associate Creative Director
As CenturyLink Fiber expanded into new markets, they needed to convince customers that they had a service worth switching for. So we created a new market launch campaign that would do just that, delivering the message that CenturyLink Fiber Internet has enough speed to power even the most highly-connected home. With the Housepower campaign, we developed unique personalities for all of the internet-powered devices you’d find in a modern home and let them do the talking.
A part of the CenturyLink Fiber Internet work revolved around social media. Myself along with my team and social strategist created content for Instagram, Facebook and LinkedIn for CenturyLink Home.
Design Director
In the 2023 season, the New Orleans Pelicans unveiled their City Edition jerseys in early November, timed with the launch of the In-Season Tournament. The jersey design and the campaign surrounding it captured the essence of New Orleans at night—a city that pulses with vibrancy and life even after dark. From the streets of the French Quarter to the distant hum of jazz, the spirit of New Orleans was woven into every detail, creating an instant love affair with fans and a strong connection to the city's culture.
The design team embraced this nocturnal energy, infusing elements of fog and mystery into the campaign to further amplify the allure of the night. From creative direction to game experiences, entertainment, and social media, every team worked seamlessly to deliver a consistent and immersive look and feel across all fan touch points.
In an exciting first, the Pelicans also purchased an additional court for the season. Together with the design team, I had the opportunity to lead the team to bring our vision to life by designing the alternate court. Staying true to the "New Orleans at Night" and 2023-24 City Edition theme, we created a court that mirrored the same atmosphere and vibrancy that defined the jersey launch. It was an incredible collaboration, and the final result was something we were all proud of—an authentic reflection of the city we represent.
Design Director
Directed the Brand Identity and logo development for a new fiber internet product. Oversaw all development and creation of social content for Quantum Fiber.
Senior Art Director
During the 2017 season, Zatarain’s partnered with Pelican’s Demarcus Cousins and his mom Monique to cook, talk, and of course eat.
Senior Art Director
As Zatarain’s introduced three new products to the market, it needed a way to cut through the clutter. This fun and engaging campaign combined mouthwatering food footage with the playfulness of the pause, play, fast forward and rewind functions of their video player to grab viewers’ attention and let them know there was a new Zatarain’s line up worth pausing for.
Senior Art Director
Ochsner Health is the largest healthcare system in Louisiana and one that prides itself on its relentless spirit in the fight for its patients’ health. So we created a campaign that celebrated the fighting spirit of the doctors, nurses and healthcare workers who never give up.
Senior Art Director
To announce the official partnership of Zatarain’s and The New Orleans Pelican’s, we created “We’re Hungry” an integrated marketing campaign that celebrated the big, bold spirit of the two brands and the city they both call home.
Senior Art Director
In today’s world, being connected to each other, means being digitally connected as well. That’s why CenturyLink decided to offer its high-speed service to families without any home internet access at all, for a deeply discounted rate. To share the news we created a spot letting people know that there’s a big world out there, and CenturyLink is your connection to it.
Senior Art Director
When Zatarain’s launched its new hot sauce, they needed a launch campaign with some stopping power. So we created a video that leveraged the volume function of video players to deliver the message that Zatarain’s was turning up the volume on flavor. We paired the video with a spectacular out-of-home, print, display and bus wraps for an integrated campaign and a can’t-miss message.
Senior Art Director
How do you let people know that Comcast has what it takes to power your business? You showcase some of its toughest clients - Like NASCAR – to let people know that Comcast isn’t just built for performance, it’s built for business.
Senior Art Director
Comcast wanted to make sure their customers knew exactly why they were a cut above the competition. So we created this simple, direct and highly competitive campaign to showcase all the ways they’re built for business.
Senior Art Director
Life is full of changes. But with CenturyLink Price-for-Life plans, your internet costs won’t be one of them.
Senior Art Director
To drive sales of CenturyLink’s Prism TV, we created a campaign showcasing the product, explaining its features and letting our audience know it was now available in their town.
